Priceline ‘Pharmacy’ and Small World ‘Social Media Experts’ have some apologising to do

UPDATE: Power Balance Australia bust: reason wins, no thanks to Priceline

Consumers have a reasonable expectation that a business branding itself as a pharmacy will offer trustworthy and effective products. Dispensing chemists are an essential part of the healthcare system, and to leverage that credibility to market nonsensical pseudoscientific scams is a betrayal of trust. Caveat emptor? Not really: it is in no way unreasonable to expect a healthcare provider to, well, provide healthcare.
That is why I am enthusiastic supporter of the 10:23 campaign, born of frustration at Boots the Chemists’ admission that they have no evidence that the homeopathic potions they flog work at all.

Power Balance bracelets on sale at Priceline 'Pharmacy'

Power Balance bracelets on sale at Priceline 'Pharmacy'

Power Balance wristbands are similarly lacking any scientific basis whatsoever. Furthermore it is no secret that Power Balance is bullshit: consumer watchdog Choice magazine recently awarded them a Shonky Award. So imagine my friend Peter’s dismay when he discovered that Priceline ‘Pharmacy’ are selling a $2 plastic bracelet for the ‘special’ price of $40?

Sadly, as the Boots example has taught us, there are all too many pharmacies keen to make a swift buck: to hell with their customers. Peter tried to contact Priceline by phone and e-mail, but was rebuffed. Undeterred, our hero left this comment on their Facebook page:

‘Are you going to remove Power Balance bangles from your stores, given that Choice Magazine has called them a “scam”, and the TGA has ordered Power Balance to issue this retraction for making unfounded claims?’


Peter's first attempt at contacting Priceline

Peter's first attempt at contacting Priceline

Unsurprisingly, perhaps, Peter’s comment fell foul of the same Facebook bug that seems to plague pages of many quacks, frauds and liars:


Aargh! Gremlins!

Aargh! Gremlins!

So far, so typical. I happen to think that if you prefer to shut your critics up rather than listen to them, you’re doing it wrong. Priceline are, however, perfectly entitled to moderate discussion on their own page. Or, as it turns out, to pay someone else to do it.

I do, however, think a line was well and truly crossed when one of Priceline’s paid admins began to contact Peter by private message:


An unsolicited message from a representative of Priceline... to accuse someone else of spamming?

An unsolicited message from a representative of Priceline... to accuse someone else of spamming?

Well, now. An unsolicited message sent on behalf of a business in their own commercial interest… to accuse someone else of spamming? Pete was much more polite than I would have been.

Kathy, it seems, works for a bunch of clowns called Small World that (apparently sincerely), describes themselves as ‘Social Media Experts’. A glance at their own social media efforts suggests that to get ahead in social media, one should autoplay music played on a detuned guitar, and update Facebook no more than three times in six months. They don’t seem to have heard of the Streisand effect, though. Perhaps they will soon.

As for Priceline, I strongly prefer to shop in stores that have enough respect for their customers to refrain from passing off sympathetic-magic tat as health products. I’ll be shopping elsewhere in future.

I’ll let the clowns have the last word:


Small World Social attempt understatement

Small World Social: we like understatement, but not capital letters



  1. Posted November 20, 2010 at 08:34 | Permalink

    You really have to wonder how a company that claims to be “Social Media Experts” is so inept at social media…

  2. Posted November 20, 2010 at 13:23 | Permalink

    Yep, as I rule of thumb I assume that anyone who claims to be a ‘social media expert’ isn’t.

    Those that are don’t need to tell you.

  3. Posted November 20, 2010 at 13:50 | Permalink

    I often pop into Priceline for bits and pieces. No more. Stocking powerbalance and similar products without a clear disclaimer that they are not scientifically tested and have only a placebo effect (if any) is, in my opinion, ripping off customers. I won’t shop there until I hear these products are withdrawn from sale, and will encourage my friends, also, to boycott the stores.

  4. Jared
    Posted November 20, 2010 at 23:16 | Permalink

    might be worth a pester… Can’t hurt to keep up the good work here. If enough people barrage the page, they might take notice… or not….. its all about the $$$

  5. Lisa
    Posted November 21, 2010 at 08:21 | Permalink

    I am a facebook friend of Chrys Stevenson, she has linked me to this and encouraged me to share which I shall. I will also be boycotting priceline and encouraging my friends to do so too.

  6. Posted November 21, 2010 at 14:13 | Permalink

    Thanks, Lisa! Any friend of Chrys’s… :-)

  7. Sue
    Posted December 13, 2010 at 17:02 | Permalink

    I would love to know if some people at Choice Magazine are on the take. They run down the large supermarkets like Coles and Wollies and support the small shops that triple the prices. Some small shops no doubt stock up on soft drinks etc from these Shops and ripp off people who are silly enough to support them.

  8. Sue
    Posted December 13, 2010 at 17:05 | Permalink

    This is supposed to be a free country. I shop at Priceline Bondi Junction and get wonderful service. They do not force you to buy anything why should they have to take something off the shelf that someone does not approve of. Check the Health Food Stores whose prices are well above Coles and also the grotty people who serve these Organic Foods and look like they have never had a bath. Some dodgy products in those stores but no one complains.

  9. Posted December 13, 2010 at 17:46 | Permalink

    “I would love to know if some people at Choice Magazine are on the take.”

    Because that would even it out between Choice and PowerBalance, you mean? Well, fair’s fair I suppose. Perhaps the people at choice should start a second career flogging nonsense products too, you know, for parity’s sake? Perhaps if they pounded their heads into a wall for a few months it’d lower their collective IQ until they were really even with the people who chose to stock PowerBalance?

    As for Priceline, well, someone in the buying department is either on the take or on the wacky baccy, because PowerBalance is patent nonsense.

    While we’re at it. I wonder if Sue is on the take? She looks like a shill for big quacka to me. Or, from her comments, a paid plant for big supermarket.

    Full disclosure: I receive $25,000 per week from the Illuminati shill fund for my promotion of “skepticism” and “reason”. Any endorsement of Illuminati conspiracy may therefore constitute a conflict of interest.

    Yours in paid promotion


  10. Posted December 13, 2010 at 18:04 | Permalink

    Hi Sue,

    Welcome and thanks for your comments.

    Choice Magazine, Woolworths and Coles

    The question regarding Woolworths and Coles is way off-topic for this post, but large retailers benefit from economies of scale. Furthermore, the near-duopoly in the Australian grocery market means these retailers can demand pretty keen pricing from their suppliers, who can’t afford to lose the big groups’ business.

    In this context, small businesses can not compete on price alone. They may instead seek a niche as convenience retailers, with locations away from main shopping centres, longer hours, or they may have specialist offerings (health food, ethnic groceries etc).

    I think we should be cautious in judging small retailers too harshly for being unable to compete with colossal firms like Woolworths or Wesfarmers. That said, of course there are piss-takers out there, and you are free to avoid them.

    Priceline and Power Balance

    Living in a ‘free country’ does not mean you can simply behave how you like. We must behave within the law, for example.

    Furthermore, I am equally free to explain why I will not shop at Priceline. I believe Priceline should (but are not legally obliged to) take Power Balance from their shelves because Power Balance is a scam. As I explained in my opening paragraph, we have a reasonable expectation that a pharmacy will not flog us ineffective wishing bracelets making fraudulent health claims. That is why it matters: we should be able to trust them, and they are abusing this trust.

    Regarding health food stores: I actively boycott all stores that flog homeopathy, iridology, reiki and many other kinds of so-called ‘alternative’ medicine. As it happens, I am planning to write a series of posts trying to find well stocked health-food stores that don’t sell bullshit quackery. We do complain, Sue.

  11. Posted July 21, 2011 at 13:15 | Permalink

    On the subject of Small World Social…

    I’m disinclined to believe that they’re “social media experts” given that their website is replete with non-clickable hyperlinks, and that they seem unable to spell LinkedIn without adding whitespace.

    They’re called “LinkedIn”, not “Linked in”. A Social Media Expert would know that. What next, “Twi Tter”?

    There. I have vented. I now feel much better.

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3 Trackbacks

  1. [...] year, I wrote about Power Balance wristbands, Priceline Pharmacy and Small World Social. The pharmacy was selling the thoroughly debunked stupidity indicators at checkout counters, and [...]

  2. By Watch The Judge on October 30, 2014 at 00:40

    Watch The Judge…

    Priceline ‘Pharmacy’ and Small World ‘Social Media Experts’ have some apologising to do – Dave The Happy Singer…

  3. By pixel gun 3d hack tool on December 1, 2015 at 06:09

    pixel gun 3d hack tool…

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